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February 14, 2018
Social media has become a powerful force in marketing. Millions of people are use them every day, brands can also easily segment those people and find its narrowly targeted audiences. Users can find success no matter how big you or small they are: from a single person with almost no budget to a large corporation spending millions of dollars on marketing. Social media opened the gates to new opportunities almost for everyone.
However, during the last ten years, so many different social networks have emerged that it became impossible to stay active on each of them. Especially for small business. Each platform became very problematic to comprehend with its unique audiences and behaviors, so brands had to adopt different strategies and tactics to be successful. While large companies had enough money and resources for that, smaller brands had to choose which channels are bringing them money and concentrate only on them.
The purpose of this article is to walk you through the seven most popular social networking platforms and briefly explain the benefits from each of them. Also, we will provide five essential tips for every platform on how to successfully exploit them.
Pinterest is a social media platform for managing and sharing various images. If your business produces lots of high-quality visual content, then Pinterest could be the place for you to be. Usually, brands use this platform to showcase their products or services. If you are in fashion, travel, design, food or the photography business, then you should definitely consider joining this social network.
By the way, as statistics show, more than 2/3 of active users on Pinterest are women from 25 to 45 years old. So, if your targeted audience is precisely those women, then Pinterest should be your number one choice.
Here are five tips that could improve your Pinterest marketing:
Instagram is a photo and video sharing platform. One of the most popular social media apps in the world. It has become so popular because of its simplicity and incredibly high-quality pictures that you can get even from your smartphones. This is possible because of amazing Instagram filters that transform your casual photos into high-quality pictures.
The platform has been extremely popular among celebrities. Also, travel, fashion and food industry brands are experiencing a huge success on this network. Actually, almost any type of business can be successful on Instagram. All you need is just a little creativity. For example, it is very popular for many brands to share theirs behind-the-scene moments because it is natural and human-friendly. And that’s what people love most and are eager to engage with.
Here are our five tips on how to use Instagram effectively:
Facebook is the king of all social media. It has over 1.5 billion monthly active users. This is the place where everyone can find its perfect audience. Even if you are in a very small niche, you can still find lots of potential customers.
However, this enormous size of users made Facebook newsfeed so overstuffed with content that it decided to create an algorithm filtering every message and delivering only relevant posts to users. So exceptionally high-quality and engaging content is a must to be successful on this platform.
Here are our five tips for improving your Facebook marketing strategy:
Twitter is a totally different social network from the ones listed above, but, still, a very powerful one. You have only 140 characters to express yourself in one message. Very often it is used to announce breaking news, comment on live events or answer questions to your customers. Usually, the platform is used by news publishers, bloggers, sports industry companies, various celebrities. Many companies use Twitter as a part of their customer service.
It is very important to remember that because of the amount of tweets being published every second, the life cycle of each message is very short. Only minutes or even seconds. So you need to be extremely prepared to post your best content and at the right time.
Here are five tips that will help you be more successful on Twitter:
Snapchat is the new trend. Its popularity is growing so fast, that even Facebook wanted to buy it. What’s unique about Snapchat, is its exceptional way of treating the content. Every photo or video you send to your friends gets deleted after they watch it. And that’s what makes this platform so popular among teens. They can send whatever they want without worrying that their parents might see it.
So, what kind of business should be participating on Snapchat? Well, the platform is quite new in the market, and brands are still trying to figure out how to benefit from it. But entertainment companies in the gaming or sports industries might find great success in here.
So to get you started, here are few tips to improve your Snapchat strategy:
Youtube is the most popular video sharing platform on the internet. Hundreds of hours of videos are uploaded every minute on this platform, so it has become a powerful marketing tool for many businesses. Various kinds of video content are being published from simple everyday videos of simple people to various commercials, music video clips and movie trailers. Almost every well-known brand is on Youtube and here are some tips that could improve your marketing strategy on this platform:
LIVE on: Instagram, Facebook & Youtube
Live streaming on these social media sites can bring you some great benefits. Allowing you to broadcast live video through your devices, so you can live stream anywhere and anytime.
This is a perfect tool for small businesses that have limited budgets but want to engage with their fans in a more personal way. Here are some ways on how it could be used to promote your business:
This was a short walk-through guide about seven of the most popular social media platforms. As I already mentioned before, you don’t need to be on every one of them. It is better to choose 1-3 platforms that suit your business best and concentrate only on them. Remember that a successful marketing strategy is all about high-quality content and engagement with your followers. So, research your audience, create your marketing plan and let’s go!
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